Will The Real “Color Of The Year” Please Stand Up?

And, If I’m Selling A Property, Should I Even Care?

Replacing 2014’s Breath of Fresh Air, Benjamin Moore Paints  has chosen Guilford Green, a very pale, almost neutral green, for the top spot in their Color Trends 2015. There is, however, some variety and a broad range of predictions amongst three of the home industry’s top forecasters.

While Ben Moore’s pick is rather calm and organic, Sherwin Williams has chosen, in their own words, “a vivacious hue”, Coral Reef, replacing last year’s Exclusive Plum. Pantone, the color prediction powerhouse, has made an even bolder selection, Marsala. It is, of course, a “naturally robust and earthy wine red”. This is an even bolder choice than 2014’s rather polarizing Radiant Orchid. If you’re selling a house this year, should you jump on the bandwagon with any of these colors? ….Well, sort of…, but, not really, um, maybe:

While none of these colors would be appropriate choices for the walls of a property being staged for sale, judicious use of on-trend colors on furniture, art, and accessories can be a good thing. When selling, it’s crucial to create a look that is very current and up-to-date, yet maleable enough for buyers to imagine their own possessions and lifestyles within the space. If strong color on the wall appeals to you, it’s best to save them for the place you’re buying, definitely not the one you’re selling.

Patricia Mamone

Staging Windy City is an HSR Certified Professional Home Staging and Interior Redesign organization serving the city of Chicago and Chicago’s Suburbs.

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